We will probably post this on the contents page of our website too but for now the blog will do. We will be making some changes to the website over the next couple of months. We have discovered a slight problem or disadvantage with fashion label websites, namely, that they have three different types of user with quite distinct requirements; buyers, journalists and customers/surfers. Buyers are generally time-constrained and impatient and want access to up-to-date imagery and contact details as swiftly as possible; journalists, generally equally time-constrained also want up-to-date imagery but a bit more juice on the bio front; customers and surfers are generally interested in a more in-depth approach, they want inspiration, background etc.

A recent survey we did pretty much confirmed these doubts. So in an attempt to address these problems we will be streamlining the main site. The collections section will now only contain images of our present and past collections. But for anyone that wants to hang out a bit more in ‘Aganovich Land’ each collection page will contain a link to a separate site for that collection where we will store the show videos, inspirations, music and any side projects that that collection produced. So for example SS06 ‘Lets Murder the Moonshine’, will have have a letsmurderthemoonshine.com link where not only can you find the show vid and credits but also the still shots and film from the the ‘Mayday Riot’ where we took pieces from the SS06 collection into the Mayday protests.

Hopefully this approach will allow us more freedom in chucking some of the more fun junk onto the web but without forcing people to trawl through it unless they really want to. No doubt it will take a few months of tweaking to get it right but eventually it should allow everyone to get what they want from a visit to our website.

Also we will be implementing a boutique section where you will be able to buy bits and pieces not available elsewhere aswell as an Aganovich club section for anyone who has purchased a piece from us can enter that item’s unique code and receive updates, invitations to our parties and events and receive the odd gift such as goody bags left over from the shows etc.

The major changes should be relatively swift but the tweaking bit may take awhile as we see what works and doesnt work so please bear with us.

OK.
We admit it.
We’re crap bloggers. One post a month does not a blogger make. So in the great tradition of keeping secrets to yourself (and anyone else who wants to know) we are going to spill the beans on one of ours.
The best museum to grace the British empire has just opened on Euston Road and has done so with possibly one of the finest exhibitions currently showing in London.
When we started the label I had recently had an angiogram and it was from the video footage of this operation that we took the idea for our heart logo. A subsequent interest in the workings of the heart and all things visceral led us to something called the Wellcome Trust, a mythical collection of medical curiosities kept in a vault somewhere under Hammersmith. It has been a source of inspiration for many designers and artists including Alexander McQueen and Robert Cary Williams. Problem was that access to this vault was very restricted; researchers etc.
Well the Wellcome Foundation has finally capitulated to public interest and have opened a museum and library opposite Euston Station, with their first exhibition entitled The Heart.
It’s free, it’s stylish and most importantly it celebrates all that is great about British culture; science, art and unrepentant eccentricity.
So next time you are trudging off to the usual clutch of South Ken venues for inspiration(V&A, Natural History Museum etc) hang north and give the Wellcome a bash. It’s the best museum (ever).
Brooke

Wellcome Collection